Gypsum, Colorado · Ajijic, Mexico
I read the numbers, fix how a business is found online, and put AI to work, in English and Spanish. Thirty years of building companies across the Americas, from helmet cameras to specialty coffee.
30+
Years building businesses
20+
Brands built or represented
50+
Countries visited
2
Working languages, English and Spanish
About
Today I help owner-operated businesses with four things: understanding their numbers, building websites that work, showing up where customers search (including the answers ChatGPT and Google now write), and putting AI to use in daily operations. I do that through Doble AI, the bilingual firm I founded in Colorado's Eagle River Valley, for clients in real estate, hospitality, the trades, and manufacturing. Federal agencies have started calling AI “SI,” for super intelligence. I use both terms. The work is the same.
I came to this from the operating side. I spent six years bringing helmet cameras to market across the Americas with V.I.O. and Drift Innovation, ran a sales agency that represented CamelBak, Teva, Osprey, Salomon, and SmartWool, and founded a coffee and outdoor shop that served a ski town for a decade. I know what it takes to make payroll, read a P&L, and sell something people have not heard of yet.
Along the way I became fluent in Spanish, visited more than fifty countries, invested in real estate on both sides of the border, and built a life split between the Eagle River Valley and Ajijic, Mexico. I also run LATAM Plan B, an advisory for families exploring life in Latin America.
When I am not working you will find me on a river with a fly rod or in the mountains on skis.
Experience
2026 – Present
Founder · Eagle River Valley, Colorado
Business analytics, websites, digital presence, and AI implementation for owner-operated companies in real estate, hospitality, the trades, and manufacturing. Financial models and sales analysis, site builds and audits, local search and AI visibility, and AI tools such as a bilingual voice receptionist. Work in English and Spanish.
2023 – Present
Founder · Global
Advisory consultancy for high-net-worth families exploring life in Latin America. Established the advisory model for relocation services, developed professional partnerships, and created digital positioning content.
2015 – 2025
Founder · Ellicottville, New York
Dual-concept specialty coffee and outdoor retail operation serving 80,000+ drinks annually. Secured partnerships with Patagonia, Osprey, MSR, OluKai, and Chaco. Managed a team across retail, barista, and inventory functions, including direct-trade sourcing from growers at origin.
2015 – 2024
Founder · Global
Inflatable paddle boards and fly-fishing equipment for expedition travel. Built wholesale and e-commerce channels with athlete collaborations.
1997 – Present
President · Remote
Sales agency representing outdoor brands including CamelBak, Teva, Yakima, Osprey, Salomon, SmartWool, and Pearl Izumi.
2007 – 2013
VP Global Sales & Marketing, then CEO, Americas · Global · Vail, Colorado
Six years bringing helmet cameras to market across Europe, Asia, and the Americas. At V.I.O. (2007 to 2009), reached profitability in 18 months and drove 300% revenue growth. For Drift Innovation, served as Americas Master Distributor through True North Trading from 2007 to 2013, then as CEO, Americas from 2012 to 2013, building regional infrastructure and a Latin American distribution network.
1993 – 2006
Education
B.A., Latin American Studies · 1994
A.A., Marketing · 1988
Skills
Beyond Work
Fly fishing, winter sports, and mountains. Three summits stand out.
Contact
Based in Gypsum, Colorado and Ajijic, Jalisco, Mexico. Working in English and Spanish.