Gypsum, Colorado · Ajijic, Mexico
Thirty years shaping global outdoor brands across the Americas. Founder, operator, and investor working in English and Spanish, from the Eagle River Valley to Lake Chapala.
30+
Years in the outdoor industry
50+
Countries visited
20+
Brands built or represented
22,837 ft
Highest summit (Aconcagua)
About
I have spent three decades in the outdoor industry, building and representing brands across the Americas: leading global sales for action-camera and technical apparel companies, running a sales agency that has represented CamelBak, Teva, Osprey, Salomon, and SmartWool, and founding a specialty coffee and outdoor retail shop that served a ski town for a decade.
Along the way I became fluent in Spanish, visited more than fifty countries, invested in real estate on both sides of the border, and built a life split between Colorado's Eagle River Valley and Ajijic, Mexico. Today I run Doble AI, a bilingual AI implementation firm, and LATAM Plan B, an advisory for families exploring life in Latin America.
When I am not working you will find me on a river with a fly rod or in the mountains on skis.
Experience
2026 – Present
Founder · Eagle River Valley, Colorado
Bilingual AI implementation firm helping small businesses and real estate teams get found and grow. Builds AI-powered websites, content engines, and bilingual voice agents. Rooted in Colorado's Eagle River Valley, working globally in English and Spanish.
2023 – Present
Founder · Global
Advisory consultancy for high-net-worth families exploring life in Latin America. Established the advisory model for relocation services, developed professional partnerships, and created digital positioning content.
2015 – 2025
Founder · Ellicottville, New York
Dual-concept specialty coffee and outdoor retail operation serving 80,000+ drinks annually. Secured partnerships with Patagonia, Osprey, MSR, OluKai, and Chaco. Managed a team across retail, barista, and inventory functions, including direct-trade sourcing from growers at origin.
2015 – 2024
Founder · Global
Inflatable paddle boards and fly-fishing equipment for expedition travel. Built wholesale and e-commerce channels with athlete collaborations.
1997 – Present
President · Remote
Sales agency representing outdoor brands including CamelBak, Teva, Yakima, Osprey, Salomon, SmartWool, and Pearl Izumi. Served as Americas Master Distributor for Drift Innovation from 2007 to 2013.
2012 – 2013
CEO, Americas · Vail, Colorado
Built regional infrastructure and a Latin American distribution network for the action-camera brand.
2007 – 2009
VP Global Sales & Marketing · Global
Reached profitability in 18 months and drove 300% revenue growth across Europe, Asia, and the Americas.
2005 – 2006
North America Director of Sales · United States
Managed wholesale strategy for premium technical apparel.
2003 – 2005
US Sales Manager · United States
Expanded distribution across specialty retail channels.
1993 – 1995
Latin American Sales Manager · Latin America
Regional sales oversight during an expansion phase.
Education
B.A., Latin American Studies · 1994
A.A., Marketing · 1988
Skills
Beyond Work
Fly fishing, winter sports, and mountains. Three summits stand out.
Contact
Based in Gypsum, Colorado and Ajijic, Jalisco, Mexico. Working in English and Spanish.