Gypsum, Colorado · Ajijic, Mexico
I read the numbers, fix how a business is found online, and put AI to work, in English and Spanish. Thirty years of building companies across the Americas, from helmet cameras to specialty coffee.
30+
Years building businesses
20+
Brands built or represented
50+
Countries visited
2
Working languages, English and Spanish
About
Today I help owner-operated businesses with four things: understanding their numbers, building websites that work, showing up where customers search (including the answers ChatGPT and Google now write), and putting AI to use in daily operations. I do that through Doble AI, the bilingual firm I founded with Gisella Grados in Colorado's Eagle River Valley, for clients in real estate, hospitality, the trades, and manufacturing. Our own builds, Gypsum Outside and Ellicottville Outside, are guides to the outdoors in the two towns I've called home. Federal agencies have started calling AI “SI,” for super intelligence. I use both terms. The work is the same.
I came to this from the operating side. I spent six years bringing helmet cameras to market across the Americas with V.I.O. and Drift Innovation, ran a sales agency that represented CamelBak, Teva, Osprey, Salomon, and SmartWool, and founded a coffee and outdoor shop that served a ski town for nearly a decade. I know what it takes to make payroll, read a P&L, and sell something people have not heard of yet.
Along the way I became fluent in Spanish, visited more than fifty countries, invested in real estate on both sides of the border, and built a life split between the Eagle River Valley and Ajijic, Mexico. Gisella and I also run LATAM Plan B, an advisory for families exploring life in Latin America.
When I am not working you will find me on a river with a fly rod or in the mountains on skis.
Experience
2026 – Present
Co-founder · Eagle River Valley, Colorado
Business analytics, websites, digital presence, and AI implementation for owner-operated companies in real estate, hospitality, the trades, and manufacturing. Financial models and sales analysis, site builds and audits, local search and AI visibility, and AI tools such as a bilingual voice receptionist. Work in English and Spanish.
2023 – Present
Co-founder · US · Mexico · Peru
Relocation and geoarbitrage advisory for families moving to Latin America to live better for less. Residency, banking, and on-the-ground guidance from founders who live what they advise, with bases in the US, Mexico, and Peru.
2015 – 2024
Founder · Ellicottville, New York
Dual-concept specialty coffee and outdoor retail operation serving 80,000+ drinks annually. Secured partnerships with Patagonia, Osprey, MSR, OluKai, and Chaco. Managed a team across retail, barista, and inventory functions, including direct-trade sourcing from growers at origin.
2015 – 2024
Founder · Global
Inflatable paddle boards and fly-fishing equipment for expedition travel. Built wholesale and e-commerce channels with athlete collaborations.
2007 – 2013
VP Global Sales & Marketing, then CEO, Americas · Global · Vail, Colorado
Six years bringing helmet cameras to market across Europe, Asia, and the Americas. At V.I.O. (2007 to 2009), reached profitability in 18 months and drove 300% revenue growth. For Drift Innovation, served as Americas Master Distributor through True North Trading from 2010, then as CEO, Americas from 2012 to 2013, building regional infrastructure and a Latin American distribution network.
1997 – 2020
President · Remote
Sales agency representing outdoor brands including CamelBak, Teva, Yakima, Osprey, Salomon, SmartWool, and Pearl Izumi.
1993 – 2006
Education
B.A., Latin American Studies · 1994
A.A., Marketing · 1988
Skills
Beyond Work
Fly fishing, winter sports, and mountains. Three summits stand out.
Contact
Based in Gypsum, Colorado and Ajijic, Jalisco, Mexico. Working in English and Spanish.